the Art of the Spot

Home     Conference     Museum of Animated Commercials     Studio Profiles     Conversations with Creatives     Behind the Scenes     Museum Store     Contact


Though measured in seconds, the production of an animated commercial generally goes through the same process as producing an animated short or feature-length movie—and often times made by the same professionals and studios included in the credits of shorts, features, music promos and game cinematics as well as visual effects for live action movies. Here’s a behind the scenes look at what goes into making an animated commercial: